Amazon Image Requirements for Sellers (With a Practical Conversion & Resizing Workflow)

Published Feb 10, 2026

Learn Amazon image requirements for sellers, including pure white backgrounds, 1600px+ sizing, zoom rules, and step-by-step image conversion and resizing tips to stay compliant and boost sales.

Amazon Image Requirements for Sellers (With a Practical Conversion & Resizing Workflow)

On Amazon, product images are more than visual assets—they are compliance checkpoints and conversion drivers. A single non-compliant image can cause listing suppression, while properly optimized images directly influence click-through rate, trust, and sales.

Amazon enforces strict technical and visual standards to maintain a consistent buying experience. This guide explains those requirements in detail and shows exactly when and how sellers should convert, resize, compress, or clean up images—with direct references to the appropriate tools on https://plomz.com/ for each task.

1. Amazon’s Core Technical Image Requirements

Accepted Image Formats

Amazon accepts the following file types for product images:

JPEG (.jpg / .jpeg) – preferred for most listings
PNG (.png)
TIFF (.tif)
GIF (.gif) – non-animated only

JPEG is widely recommended for photographic images because it balances high quality with manageable file size.

When conversion is needed: If your images are delivered as WebP, HEIC (iPhone photos), or oversized PNGs, they should be converted before upload.

WebP → PNG: https://plomz.com/webp-to-png
HEIC → JPG: available from the tools list at https://plomz.com/
PNG → JPG (for smaller file sizes): https://plomz.com/png-to-jpg

Image Resolution & Zoom Requirements

Amazon’s zoom (“hover-to-zoom”) feature is critical for conversions and requires adequate resolution.

Minimum: 1,000 pixels on the longest side (enables zoom)
Recommended: 1,600–2,000+ pixels on the longest side
Maximum: 10,000 × 10,000 pixels

Most professional sellers standardize on 2000 × 2000 px square images to ensure sharp zoom across desktop and mobile devices.

When resizing is needed: If your image is below 1,000px or inconsistently sized across your gallery, resize it before upload.

Resize to exact Amazon-ready dimensions: https://plomz.com/resize-image

File Size Limits

Amazon typically enforces a maximum file size of 10 MB per image.

High-resolution images often exceed this limit if exported without optimization.

When compression is needed: If your image exceeds Amazon’s upload limit or loads slowly, compress it without destroying clarity.

Compress while preserving quality: https://plomz.com/compress-image

2. Main Image Rules (Strict Enforcement)

The main image is subject to the most rigid Amazon standards.

Pure White Background (RGB 255, 255, 255)

Amazon requires the main product image background to be pure white, specifically RGB (255, 255, 255). Near-white, gray, or textured backgrounds frequently fail automated checks.

This requirement ensures consistency across Amazon’s white interface and improves visual clarity in search results.

When background cleanup is needed: If your image was shot on a colored or uneven background, the safest approach is background removal and replacement with true white.

Background removal guidance & tool access: https://plomz.com/remove-background

Product-Only Rule

The main image must show only what is included in the purchase:

No props or decorative elements
No logos, watermarks, badges, or text
No promotional graphics or borders

Violations often result in image rejection or listing suppression.

Product Coverage (≈85% of the Frame)

Amazon expects the product to fill most of the image frame—commonly interpreted as around 85% or more—while remaining fully visible (no cropped edges).

When cropping is needed: After background cleanup, crop the image so the product is prominent and centered, then resize back to 1600–2000px if necessary using:

https://plomz.com/resize-image

3. Secondary Images (More Flexibility, Still Rules)

Secondary images allow sellers to visually sell the product while staying truthful.

You may include:

Lifestyle images (product in use)
Close-ups of features or textures
Packaging and “what’s included” shots
Infographics showing dimensions or benefits

While pure white is not required for secondary images, accuracy and clarity still matter. Misleading visuals can increase returns and negatively affect account health.

4. A Reliable Image Preparation Workflow for Amazon Sellers

Step 1: Start With a High-Quality Master Image

Capture or export at high resolution (2000px+ recommended)
Use even lighting and accurate colors
Leave enough space for cropping

Step 2: Convert to an Amazon-Friendly Format

Choose the conversion tool based on your source file:

WebP → PNG: https://plomz.com/webp-to-png
PNG → JPG (smaller file size): https://plomz.com/png-to-jpg
HEIC → JPG: available from https://plomz.com/

Step 3: Resize for Zoom Compatibility

Ensure the longest side is at least 1,600px (ideally square).

Resize precisely to Amazon-ready dimensions: https://plomz.com/resize-image

Step 4: Ensure a True White Background (Main Image)

If the background is not perfectly white:

Remove the existing background
Place the product on a pure white canvas
Export at final resolution

Background removal: https://plomz.com/remove-background

Step 5: Crop for Proper Framing

Product fills ~85% of the image
Entire product remains visible
Square framing preferred

Resize again if cropping reduces resolution.

Step 6: Compress Under 10MB

If the final image is too large:

Compress without visible quality loss: https://plomz.com/compress-image

5. Pre-Upload Compliance Checklist

Before uploading any image to Amazon, confirm:

Main image background is pure white (RGB 255, 255, 255)
No text, logos, watermarks, or props on the main image
Product occupies most of the frame (~85%+)
Longest side is 1,600px or more
File size is under 10MB
Format is JPG, PNG, TIFF, or non-animated GIF

Final Thoughts

Meeting Amazon’s image requirements is not difficult—but it does require a consistent, disciplined workflow. Most image rejections stem from simple issues: incorrect background color, insufficient resolution, or improper file formats.

By standardizing your process—convert when needed, resize for zoom, clean the background, crop correctly, and compress responsibly—you minimize rejections and maximize visual impact.

For sellers who want fast, task-specific image preparation without complex software, selecting the appropriate tool directly from https://plomz.com/ at each step (conversion, resizing, compression, or background cleanup) can significantly streamline the listing process while staying fully Amazon-compliant.