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Etsy Image Requirements for Sellers (2026): Sizes, Formats, Limits & Workflow

Published Feb 11, 2026
Etsy Image Requirements for Sellers (2026): Sizes, Formats, Limits & Workflow

A detailed, seller-focused guide to Etsy image requirements—exact pixel sizes for listing photos and shop branding, supported formats, file-size limits, color profile rules, and step-by-step fixes using Plomz tools to resize, convert, and compress for better performance.

High-quality images are one of the biggest levers you control on Etsy. They influence search visibility, click-through rate, buyer trust, and whether shoppers feel safe purchasing without seeing your product in person. Etsy also enforces specific technical rules (file types, sizes, and upload behavior). If you miss them, you risk poor cropping, color shifts, slow loading, or uploads that fail.

This guide compiles Etsy’s official requirements and turns them into a practical workflow you can apply to every listing.

1) Etsy’s Supported Image Formats (What You Can Upload)

Etsy supports only JPG, GIF, and PNG for shop images. (Etsy Help)

Important limitations sellers often miss:

  • Animated GIFs are not supported. (Etsy Help)
  • Transparent PNGs are not supported (if your PNG contains transparency, Etsy may render the transparent areas as black). (Etsy Help)

Practical rule: If you sell stickers, logos, or cutouts and rely on transparency, test your PNG on Etsy. If the background turns black, convert the asset to a non-transparent format or add a solid background before uploading. (For conversion tasks, see the Plomz workflow below.)

2) Etsy Listing Photo Size Requirements (The Ones That Matter Most)

Recommended listing photo size (quality + zoom readiness)

Etsy recommends listing photos be at least 2000 pixels wide and 2000 pixels tall (or more). (Etsy Help)

Minimum for the first photo (search ranking protection)

Etsy specifically notes your first listing photo should be at least 635 × 635 px to avoid showing up lower in searches. (Etsy Help)

What this means in real listings:

  • If your first photo is too small, Etsy may reduce its visibility in search.
  • If your photos are below ~2000px, they may look soft when shoppers tap and zoom, especially on newer phones.

3) File Size and Upload Reliability (Avoid “Stuck Uploads”)

Etsy warns that images larger than 1MB may not finish uploading, especially on slower internet connections. (Etsy Help)

Seller takeaway: Even if a huge file “works sometimes,” it can fail during bulk uploads or when your connection is weaker. Keeping files efficient prevents upload issues and helps pages feel faster for buyers.

When you need to reduce file size: Use Plomz’s compressor: https://plomz.com/compress-image (Plomz)

4) Color Mode & Profile (Prevent “My Colors Look Different on Etsy”)

Etsy converts images to the sRGB color profile. If your colors look wrong, Etsy recommends converting to sRGB before uploading (and notes CMYK is for print). (Etsy Help)

Common situation: If you export product photos from a print workflow (CMYK) or from certain design tools, the colors can shift after upload. Converting to sRGB first usually prevents surprises.

5) Etsy Shop Branding Image Requirements (Icon, Profile, Banners, and More)

Below are Etsy’s official sizes for key shop assets.

Shop icon

  • Recommended: 500 × 500 px (Etsy Help) Tip: Keep your logo centered with padding so it still looks good in circular crops.

Profile photo

Team logo

Order receipt banner

  • Minimum required: 760 × 100 px (Etsy Help)

Mini shop banner

  • Minimum required: 1200 × 160 px
  • Recommended: 1600 × 213 px (Etsy Help)

Big shop banner (two “official” references you should know)

Etsy Help Center lists:

  • Minimum: 1200 × 300 px
  • Recommended: 1600 × 400 px (Etsy Help)

Etsy Seller Handbook adds an “optimal performance” recommendation:

  • Ideal/optimal: 3360 × 840 px (and minimum 1200 × 300 px) (Etsy)

How to choose between 1600×400 and 3360×840:

  • If you want the sharpest, most “premium” look (especially on large screens), design at 3360×840 and keep key text centered. (Etsy)
  • If you want a lighter file and simpler workflow, 1600×400 still matches Etsy’s Help Center recommendation. (Etsy Help)

Carousel banner

Collage banner (depends on number of images)

  • 2 images: minimum 600 × 300 px
  • 3 images: minimum 400 × 300 px
  • 4 images: minimum 300 × 300 px (Etsy Help)

6) Listing Image Best Practices (Cropping, Orientation, and Thumbnails)

Etsy gives very practical guidance that directly affects how your items look in search and collections:

  • Your first photo should be horizontal (landscape) or square so the focal point stays visible in cropped thumbnail views. (Etsy Help)
  • Your first photo also sets the shape for the rest—using the same shape across all photos creates a more cohesive browsing experience. (Etsy Help)
  • Etsy recommends shooting farther back than you think so you can crop without cutting off important parts of the item. (Etsy Help)
  • Use Etsy’s thumbnail adjustment tool to preview how images crop across placements. (Etsy Help)

Performance tip Etsy confirms: Images may look less sharp after upload due to Etsy’s compression—Etsy does this to improve page performance and optimize for mobile displays. (Etsy Help)

7) A Practical “No-Rejection” Workflow (Resize → Convert → Compress)

This is a repeatable checklist you can apply to every Etsy listing.

Step 1: Start with the right pixel size

  • Target 2000 px or higher for listing photos. (Etsy Help)
  • If your image is smaller, avoid “upscaling” aggressively (it can look blurry). Instead, reshoot or export from the original high-res file.

Resize tool: https://plomz.com/resize-image (Plomz)

Step 2: Convert to Etsy-safe formats (and avoid transparency surprises)

Use conversions when your source file isn’t Etsy-friendly or will render badly:

Step 3: Compress to prevent upload failures and speed up browsing

Etsy warns images over 1MB may not finish uploading. (Etsy Help) So after resizing, compress before uploading.

Compress tool: https://plomz.com/compress-image (Plomz)

8) Real-World Etsy Use Cases (Where Sellers Lose Quality Without Noticing)

Use case: “My thumbnails crop weird in search”

Cause: Your main image doesn’t keep the product centered, or you used a vertical shot first. Etsy recommends landscape or square for the first image and leaving extra space for cropping. (Etsy Help) Fix: Re-crop the first photo with more border space, or re-export as a landscape composition.

Use case: “My sticker PNG background turns black”

Cause: Etsy does not support transparent PNG; transparent areas may show black. (Etsy Help) Fix: Add a solid background in your editor, then (optionally) convert to JPG for simpler compatibility: https://plomz.com/png-to-jpg (Plomz)

Use case: “Images fail to upload when I’m adding many listings”

Cause: Etsy notes >1MB may not finish uploading, especially on slower connections. (Etsy Help) Fix: Compress first: https://plomz.com/compress-image (Plomz)

Use case: “Colors look different after publishing”

Cause: Etsy converts to sRGB; if you upload non-sRGB (or CMYK), colors may shift. (Etsy Help) Fix: Convert to sRGB before upload using an editor export setting.

9) Factual Data Points Sellers Can Use

  • Etsy recommends 2000×2000 px or more for listing photos. (Etsy Help)
  • Etsy states the first photo should be at least 635×635 px to avoid showing up lower in searches. (Etsy Help)
  • Etsy warns images larger than 1MB may not finish uploading (especially on slower connections). (Etsy Help)
  • Etsy converts images to sRGB and recommends converting to sRGB beforehand if colors appear wrong. (Etsy Help)

Final Checklist (Copy/Paste Before You Publish)