Optimize images for faster websites
Reduce load time by converting photos to WebP/AVIF and compressing to the lowest size that still looks sharp. This is one of the fastest ways to improve perceived speed and user experience.
Image Optimization Hub
Plomz helps you turn raw images into the right resource for where they’re going next: websites, marketplaces, email, social media, print, and design workflows. Choose a tool, upload, and download instantly — no sign-up required.
Plomz is a free image optimization platform trusted by developers, online sellers, designers, and content creators who need fast, practical file processing. If you’ve ever struggled with a platform rejecting an upload, images loading slowly, HEIC files not opening on Windows, or PNG photos being “too heavy” for your website — you’re in the right place.
Instead of treating conversion as “just changing file types,” Plomz focuses on outcomes: smaller files (for speed), better compatibility (for sharing), and cleaner results (for professional publishing). When you pick the right format for the destination, everything works better.
Use WebP/AVIF for photo delivery, compress to reduce transfer size, and keep PNG only where transparency matters.
Use JPG for predictable product photos and smaller uploads. Resize to match listing requirements.
Convert HEIC to JPG/PNG so files open everywhere, then compress for email and chat apps.
Reduce load time by converting photos to WebP/AVIF and compressing to the lowest size that still looks sharp. This is one of the fastest ways to improve perceived speed and user experience.
Resize to consistent dimensions, convert to JPG for predictable uploads, and compress so pages load quickly. The result: fewer upload errors and better looking listings.
HEIC is great on Apple devices, but it still causes issues on some Windows apps and upload forms. Convert to JPG for universal compatibility, or PNG when you need transparency.
Create transparent PNGs for product cutouts, profile pictures, thumbnails, and branding elements. Useful for creators, small businesses, and designers.
Choose a tool below. Most tools support batch processing and instant downloads. If you’re not sure which format to use, start with WebP for web delivery, JPG for universal compatibility, and PNG for transparency.
Prefer a step-by-step explanation first? These guides explain formats, workflows, and best practices — then link you to the right tool.
PNG and JPG are both image formats, but they serve different purposes. PNG is a lossless format built for crisp edges, UI graphics, and screenshots. It also supports transparency (alpha channel), which is perfect for logos and overlays—but that same transparency can create surprises on platforms that flatten backgrounds automatically.
JPG (JPEG), by contrast, is optimized for photographs and gradients using lossy compression to reduce file size. This makes it ideal when you need smaller uploads, faster page loads, easier emailing, or more consistent rendering across platforms.
When should you convert PNG to JPG? Use it when you’re working with photos, portfolio images, blog visuals, product photos, or any content where transparency is not needed and file size matters.
When should you keep PNG? Keep PNG for logos, icons, UI elements, screenshots, line art, and images that require transparency. If your image has hard edges (like text on a flat background), JPG compression can introduce blur and artifacts—PNG keeps edges crisp.
The conversion process is simple and fast: upload or drag-and-drop up to 30 files at a time, download individual outputs or all at once in a ZIP, and repeat as needed.
The conversion is safe and private: your original files remain untouched, and uploaded data is erased after conversion completes.
Image conversion tools are online or software utilities that let you change an image from one format to another—like PNG → JPG, JPG → WebP, HEIC → PNG, WebP → JPG, BMP → PNG, TIFF → JPG. They take an uploaded image, process it, and return the same visual content in a file format that better matches your goal: smaller size, better compatibility, faster websites, or better editing workflows.
Tool vs Resource (the missing link)
Think of an image converter as a tool you use for a specific action (convert, compress, resize).
The output file becomes a resource—something you’ll publish, upload, print, email, or reuse across multiple channels.
Great results happen when you choose the right tool based on the resource’s destination.
Why People Use Image Conversion Tools
Smaller images load faster, reduce bounce, and improve user experience. For most sites, switching from heavy PNGs to JPG/WebP (when transparency isn’t required) is one of the quickest performance wins.
Converting to PNG or WebP can preserve transparent backgrounds for logos and overlays—useful for branding, thumbnails, and UI elements.
Not every device or app supports every format (HEIC is a common example on Windows). Converting helps your images work reliably across browsers, phones, desktops, and editing tools.
Each platform has preferred formats and size limits. Conversion tools help you hit the sweet spot: clear visuals, small files, and fewer upload errors.
In One Sentence
Image conversion tools help you change formats so your images become better “resources” for the real world—faster to load, easier to share,
compatible everywhere, and optimized for the platform that matters.
In 2026, image formats are no longer “one-size-fits-all.” Modern sites and apps use different formats depending on where the image will live: a landing page hero, a product listing, a transparent logo, a blog thumbnail, or a downloadable asset. The best format is the one that matches the resource requirements—quality, transparency, decoding support, and file size.
Here’s the practical reality: PNG is still the go-to for transparency and pixel-perfect UI graphics. WebP is a mainstream web format for both photos and transparency with strong compression. AVIF often delivers the smallest files at similar visual quality for photos—but workflows can be more complex, and support can vary by toolchain.
A smart 2026 workflow is usually: PNG for design assets → convert to WebP/AVIF for the web → keep JPG as a universal fallback. If you’re not sure, start with WebP for web delivery and PNG only where transparency is required.
| Feature | AVIF | WebP | PNG |
|---|---|---|---|
| Best for | Photos, gradients, high-compression delivery | Web images (photos + graphics), modern delivery | Logos, UI, screenshots, transparency-critical assets |
| Compression | Lossy (and supports lossless) | Lossy + lossless | Lossless |
| Typical file size | Often smallest for photos | Very small; excellent all-around | Often larger (especially photos) |
| Transparency | Yes | Yes | Yes (best-known standard) |
| Edge/text sharpness | Good, but not always ideal for UI text | Good; can replace PNG in many cases | Excellent (best for crisp UI) |
| Workflow simplicity | Medium (toolchain support varies) | High (widely supported in modern stacks) | High (universal for editing/design) |
| Recommendation | Use for photo delivery when supported; keep a fallback | Default modern web format for most needs | Use when transparency/precision matters; avoid for photos |
Rule of thumb: If it’s a photo, start with WebP (or AVIF). If it’s a logo or UI element, use PNG. If you need universal compatibility for uploads and emails, JPG is still the safe standard.
Convert photos to WebP/AVIF. Keep PNG only for transparency assets. Compress to reduce transfer size.
Use JPG for product photos and clean backgrounds. Avoid transparency unless the platform supports it well.
Use PNG or WebP with transparency. Test on light and dark backgrounds to avoid halos.
Convert PNG photos to JPG and compress. ZIP batches when sending multiple images.
If you treat every conversion as “just changing file types,” you’ll get inconsistent results. If you treat it as creating the best possible resource for a destination, you’ll choose formats that load faster, look cleaner, and upload without issues.